You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Reaction Measurement.
ANA has found 239 results for you, in 232 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research on Memoire Cherie

The general objective is to generate a relevant brandimage for Memoire Cherie which will position it relativeto other brands, and provide the basis for an advertisingcampaign in the form of a creative concept. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
×

Citation

, C. (1975a, December 01). Qualitative research on Memoire Cherie . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-memoire-cherie-


Research reports

Qualitative research on Sequana mix

This research reports on the results of a small qualitative study of reactions to the Sequanamix, which it is understood was run parallel to aquantitative study. This qualitative research was acontinuation of earlier work whichlooked at the target...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
×

Citation

, C. (1975a, December 01). Qualitative research on Sequana mix. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sequana-mix


Research reports

Qualitative research into Sunsilk conditioner variant alternatives

Sunsilk is considering the possibility of introducing newingredients across the range of conditioners. A numberof different approaches have been developed, which requirethe exploration of consumer reactions to them.The aims of the research programme...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 11, 1975
×

Citation

, C. (1975a, November 11). Qualitative research into Sunsilk conditioner variant alternatives. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-sunsilk-conditioner-variant-alternatives


Research reports

Qualitative research on Close-Up advertising

A new campaign- 'In-Flight ' and 'Grand Hotel ' - has beendeveloped for the 1976 relaunch of new Close-Up withfluoride. The objectives of this research were: 1. To explore consumer reactions to the basic idea of thecommercials;2. To check whether...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
×

Citation

, C. (1975a, November 01). Qualitative research on Close-Up advertising. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-close-up-advertising


Research reports

Qualitative research on Caramac commercials II

The objectives of this research were to assess consumerreactions to the revised commercials using the samestoryboard form, amongst adults and children who were notaverse to buying Caramac or toffee in the future.About this collection: Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
×

Citation

, C. (1975a, November 01). Qualitative research on Caramac commercials II. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-caramac-commercials-ii


Research reports

Qualitative research on Dairy Box tv advertising

A new commercial for Dairy Box has been developed called'Rural Vision'. The film shows Dairy Box in a relaxedcountry garden setting, being shared and eaten by a varietyof people. Two soundtracks of the 'love' song (from the'Bob Carol' film) were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1975
×

Citation

, C. (1975a, October 03). Qualitative research on Dairy Box tv advertising. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-dairy-box-tv-advertising


Research reports

Qualitative research on Pears Foam Bath

There is some feeling that the current Pears Foam Bathadvertising campaign on the gentleness platform is toosoft and not specific enough in its claims. With this inmind, the agency has developed ed three scripts for a newcampaign which approaches the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 2, 1975
×

Citation

, C. (1975a, October 02). Qualitative research on Pears Foam Bath. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-pears-foam-bath


Research reports

Qualitative research on Sequana animatics

Unicliffe are developing a range of in- and after-bathproducts under the name Sequana. Two alternative advertising approaches have been developed. The general objectives of this research were to determine themost appropriate execution route...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
×

Citation

, C. (1975a, September 01). Qualitative research on Sequana animatics. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sequana-animatics


Research reports

Qualitative research on 'value for money' advertising

The research objectives were: 1. To explore in a modest qualitative study, theattitudes of householders to the perceived priceand value for money of electricity in the currentsituation. 2. To investigate in the same study,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
×

Citation

, C. (1975a, August 01). Qualitative research on 'value for money' advertising. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-value-for-money-advertising